Because of its immersive nature, VR is an excellent choice to create relevant and deep connections with the public. When we try VR we are present in the very content that we are visualizing, so, without external distractions and without other sources of visual information fighting for our attention the message will be easier to internalize.
VR is a unique opportunity to create intense and memorable experiences. Moreover, being a novelty we also benefit from the enormous media interest that exists around it.
“By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.”
MARK ZUCKERBERG, FaceBook post, March 25, 2014
Record your next marketing campaign in 360º video and put your audience in the middle of the action, whether driving a car, an airplane or experiencing the victory of their favorite team in the first row.
Create a guided tour through your vacation resort or a luxury apartment, through your factory or orchard, or invite your customers to discover your new clothing collection through a virtual store.
Virtual reality provides a new era of immersive entertainment. In both the video game and film industries, millions are being invested to bring us new worlds of possibilities.
Let yourself be teleported into a photojournalistic documentary and watch the world from a different point of view. Place students in museums, galleries or universities on the other side of the world or let them embark on a guided tour through Mars.